Maurizio Distefano Licensing is celebrating a successful Q4, having forged a number of new partnerships which have resulted in a wide range of products hitting shelves.
Giochi Preziosi – a licensee for Bing – already offers a popular master toy line. It has now introduced new products that are perfect as Christmas gifts, such as the Bing Canta Tu.
In addition, the company’s Canta Tu is also available for Charlotte M, the content creator who, at the age of 14, boasts record numbers on social media, with 1.15 million followers on YouTube and 1.2 million on TikTok. The Canta Tu is part of a larger line of electronic products inspired by the property such as Charlotte M. e-watches, speakers, microphones and headphones.
Meanwhile, Calzettone has also been developed this year for both Bing and Charlotte M.
Ciao has used ALVINNN!!! and the Chipmunks, as the theme for its Epiphany sock featuring games and surprises inspired by the famous singing chipmunks. The TV series continues to enjoy recordbreaking ratings on K2.
In the food category, Tedesco has created Masha and the Bear panettoncino and pandorino under the Ore Liete brand.
Dolfin’s Epiphany assortment, meanwhile, features three of the agency’s properties in stockings filled with surprises and sweets from Bing, Bluey and ALVINNN!!! and the Chipmunks.
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