Minecraft is becoming a retail success story at globally renowned stationery and accessory retailer, Smiggle.
Launching across stores in Australia, New Zealand, Asia Pacific and the UK markets this past week – and already exceeding retail staff and consumer expectations – it is the first time the Minecraft brand has partnered with Smiggle for a retail range.
The deal was brokered by Merchantwise, the Australia and New Zealand licensing agent for Minecraft.
The limited edition collection includes a branded backpack, an embossed light trolley bag, lunchboxes, a 3D print pencil case and a character wallet. In addition, there is also a moneybox, keyrings, pen pops and a multi-charm slapband, plus a digital clock with light projector, 4-piece stationery and accessory bundle, booksafe, notebook, socks and a t-shirt.
“We are thrilled to have secured this exciting and incredibly successful global partnership for Minecraft with Smiggle,” commented Kerryn McCormack, md at Merchantwise. “The Minecraft brand lends itself perfectly to all things stationery and accessories and we are already seeing many Minecraft fans racing into stores to get their hands on pieces from this limited edition collection.”
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