Merchantwise is this month delivering a second augmented reality cross category retail experience for Minecraft, exclusive to BIG W stores across Australia.
Following the success of the Minecraft Scavenger Hunt – the world first augmented reality activation for BIG W in January 2021 – the second significant retail event, Minecraft Quest has just launched in the Australian retailer and will be in stores until the beginning of February 2023.
Minecraft Quest is a $3 million+ merchandise programme with a strong back to school focus and apparel programme.
The activation welcomes BIG W customers into the unique Minecraft world simply by ‘scan’ and ‘play’ technology. Free to play with no purchases required, the augmented reality experience is immediately activated when BIG W customers scan the Minecraft Quest QR code with their mobile phones on the prominent Minecraft display at the front of each retail store.
The Minecraft Quest experience begins at the entrance of each BIG W store and leads customers in-store to seek out Minecraft mobs, enter specially created Minecraft portals, and collect gemstones – with each completed quest rewarding the player with a free and ‘exclusive to the activation’ Minecraft sticker pack.
Fully supported in-store with a point of sale programme, including a Minecraft Flexi PDQ, side wings and floor decals, Minecraft Quest is also being heavily promoted via BIG W’s website and digital channels. A one-stop shop for all things Minecraft, BIG W stocks a full range of Minecraft branded products including toys, apparel, homewares, publishing, footwear and accessories.
“We are beyond thrilled to be again delivering an exciting and new augmented reality experience for Minecraft in BIG W over the busy summer and back to school period in Australia,” commented Kerryn McCormack, md at Merchantwise. “This significant cross-category event for Minecraft is guaranteed to be an absolute retail success and is sure to be enjoyed by Australian Minecraft fans who will no doubt ‘scan and play’ many times.”
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