Mishcon de Reya launches brand management arm

New business is being led by former CAA-GBG executive, Daniel Avener.

Leading law firm Mishcon de Reya has launched a new brand management business.

MDR Brand Management has been created to address the growing complexity that brand owners face in the global marketplace.

It is being headed up by ceo Daniel Avener (pictured).

Daniel joins from CAA-GBG where he was svp of global brands, managing a brand portfolio across 24 offices and more than 100 markets that delivered over US$1 billion of retail sales in 2017.

He has worked with global brands and personalities including Coca-Cola, David Beckham, Skechers, Mercedes-Benz, The Hershey Company and Kodak.

MDR Brand Management’s offering will include brand licensing, franchise development, commercial and strategic partnerships, IP and trademark strategy, reputation management, digital and cyber.

“Each of the services offered by The Mishcon de Reya Group has a strong connection to the business of law and is complementary to our core areas of work,” explained Kevin Gold, managing partner at Mishcon de Reya. “Through MDR Brand Management, we will provide a unique service to our clients that redefines the brand management offering – a first for both the legal sector and the world of brands.”

Daniel added: “This is an exciting opportunity to create a new kind of brand management business. MDR Brand Management brings together the different strands of creative, commercial, regulatory and legal under one roof.

“Clients will have access to a full spectrum of integrated brand services, as well as benefitting from Mishcon de Reya’s international community of decision makers, global thought leaders and innovators.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LFRD24500x500
 
Licensing for Retail Day survey highlights retailers most excited to work with toy/preschool/kidult brands in 2024; Customer acquisition and loyalty, plus diversification viewed as biggest benefits....
MMixlings500x500
 
Under the three-year contract, Sambro will support the expansion of the Magic Mixies universe with the creation of a compact range of new novelty products....
MarvelWeetabix500x500
 
Weetabix has teamed with Marvel on a new family-focused collaboration with the aim of promoting healthier snacking for kids....
Sandersonlogo500x500
 
The luxury interior design and furnishings group is to move its head office later this year to West London to a listed building that opened in 1902 as a wallpaper factory for Arthur Sanderson & Sons, the forerunner of the Sanderson brand....
EdStaffordOlpro500x500
 
In a new venture into extreme outdoor exploration, Brandgenuity has brokered a deal between adventurer Ed Stafford and B-Corp certified camping brand, OLPRO....
CardzoneClintons500x500
 
The greeting cards industry has reacted positively to the acquisition of Clintons by Pillarbox Designs, the parent company of Cardzone....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.