This ad will be closed automatically in X seconds.

Moomin teams with Strathberry for leather goods

Luxury leather goods label to produce range of Moomin-themed items.

The Moomin brand is moving into the world of luxury leather goods, with Strathberry set to launch a new collection of bags and purses among other lines.

The company has secured a multi-region licence with Caroline Mickler Ltd, which manages the UK brand extension programme for Moomin.

Launching in August, the range will include Moomin-themed shoulder bags, clutch bags, pouches, luggage tags and coin purses.

Each item will be handcrafted in Spain and will feature illustrations of Moomintroll, his friends and family.

Hannah Graham, marketing and special projects manager at Strathberry, commented: “Working with these lovely illustrations has been a real delight.

“Moomin is a wonderful brand, bringing its own style and charm to a collection that we believe will appeal strongly to many women, and especially to those who remember reading the Moomin stories or watching the television programme as children.”

Caroline Mickler added: “The continuing success of Moomin among such a wide age range and in categories from mass market to high end is a tribute to the enormous appeal of Tove Jansson’s wonderful characters to so many people.

“This collection perfectly combines the elegance and quality of Strathberry’s output with the charm and originality of Moomin. I am sure it will be enormously successful.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

The creative agency has welcomed Ben Laskey, creative director, and Craig Gordon, design director, to its board of directors....
Jazwares Game Studio is collaborating with Sony Pictures Consumer Products to introduce the official Cobra Kai: Karate Legends gaming experience to the Roblox platform....
“For this project, we blurred form and function to create an elevated collection of organic neutrals with motifs and textures inspired by our travels.”...
A number of activations involving the emoji brand are currently taking place at One East and Mosaic Shanghai, following a deal between The emoji company, Mandy Group and Medialink Group....
Natural History Museum is looking to hire a licensing manager to further grow its commercial and visitor experience department....
Over 270 industry executives took to the streets around Embankment and Westminster last night (17 July) for the popular summer treasure hunt in aid of The Light Fund, raising more than £8,000 in the process....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.