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Morris & Co brand extends further into the US

Luxury interior design and furnishings company, Sanderson Design Group is continuing to expand the Morris & Co brand into the US, securing a third major deal for the territory.

ENVOGUE International has inked a five-year agreement covering the US and Canada for the exclusive production of Morris & Co. bedlinen, bath linen and tote bags, plus non exclusive for a broad range of Morris & Co. products including cushions, ready-made curtains, bathroom accessories, doormats, kitchen mats, chairs, benches and poufs.

The first products from the agreement will be launched for spring/summer 2024.

Accelerated licensing income of £0.7 million will be recognised by the group in the current financial year to reflect the minimum guaranteed revenues in the agreement.

“We are thrilled to announce this partnership with Sanderson Design Group’s most iconic brand, Morris & Co,” commented Nidhi Jain, ceo at ENVOGUE. “For more than 160 years, Morris & Co. has dressed stately homes, country houses and residential properties across the globe. Together we look forward to bringing the same iconic patterns, with beautiful fabrics and exquisite details, to elevate homes throughout the US and Canada.”

Lisa Montague, Sanderson Design Group’s ceo, continued: “We are delighted to sign this Morris & Co. licensing agreement with ENVOGUE in the North American market. The agreement builds on our strategic focus on the USA and marks further progress in the development of our licensing activities. We look forward to working closely with ENVOGUE during the coming weeks and months in the transfer of Morris & Co. designs to their products, the first of which will be launched for spring/summer this year.”

The deal marks the third major agreement secured for the US following on from Ruggable and US retailer Williams Sonoma (tableware and cookware).

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