Ruggable has launched a new collaboration with heritage brand, Morris & Co in the UK and Germany.
The new collection aims to capture the nostalgic return to traditional, maximalist style, and sees a shift away from severe solids and neutral palettes, instead embracing flotals and botanicals.
It includes 35 styles with 25 classic low-pile styles and two doormat styles. The collection is also made with Ruggable’s signature water-resistant, stain-resistant, and machine-washable product.
“We are thrilled that the Ruggable x Morris & Co. collection will now be available for the first time to customers in the UK, where Morris & Co. was founded,” commented Claire Vallis, creative director at Sanderson Design Group. “Ruggable x Morris & Co. is that wonderful, elusive thing in a luxury collaboration: beautiful and useful. Embodying William Morris’ ethos of having only useful and beautiful items in your homes, we are thrilled to witness how this versatile, cleanable rug range can transform spaces with its incredible aesthetic.
“Our collaboration with Ruggable has been an absolute delight as we carefully selected designs from our extensive archive of William Morris prints to be expertly translated into stunning rugs.”
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