Online sports nutrition brand, Myprotein has launched a new collaboration with iced coffee brand, Jimmy’s.
Designed to fuel the ‘on the move’ consumer, the exclusive Jimmy’s x Myprotein Iced Coffee is enriched with 5.6g of milk protein per 100ml.
The product has already launched in Tesco and will be arriving in other supermarkets from the beginning of April.
“This year we are celebrating the 20th anniversary of Myprotein, and product diversification like this further supports our mission to become the world’s most empowering health movement,” commented Neil Mistry, ceo at Myprotein. “The launch with Jimmy’s ladders up to our focus on bringing a ready-to-drink offering to the market, which is a growing category for Myprotein.
“We can’t wait to see the Jimmy’s x Myprotein product on shelves and are excited about being able to offer a functional beverage for those looking to incorporate extra protein into their routines, making healthy choices more accessible to the everyday consumer.”
Luke Wilkes, md at Jimmy’s, continued: “We’re buzzing to announce this hugely exciting collaboration with the team at Myprotein. Myprotein is a leader in the protein and fitness space, known for creating products that support a healthy and active lifestyle, so they were the obvious choice for us to partner up with, on our venture into the protein category.
“This collaboration will bring consumers their usual refreshing iced coffee, but also provides a boost of high-quality protein. Whether you’re fuelling up for a workout or simply looking to add that little bit of extra protein into your diet, we know this product will be ideal for Jimmy’s usual fanbase and fitness enthusiasts alike.”
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