In honour of the NFL London Games, Just Hype has teamed with the National Football League on the launch of an Adults and Mini Me apparel collection to support this year’s teams.
The collaboration – which launched on 28 September in time for the first NFL London Game at Wembley – includes t-shirts, hoodies and bomber jackets, showcasing designs including team logos merged with the Just Hype DNA.
On 5 October, HYPE.’s store in Oxford Street will be taken over by the NFL to launch the collection. The free event will be open to the public from 6pm until 10pm and will involve opportunities to win tickets for the London Games, as well as music from Andy Purcell, British superstar Central Cee’s DJ. Celebrating Americana, there will be food and drink, alongside personalisation opportunities for NFL merchandise.
As part of the wider collaboration between HYPE. and NFL, this year’s models for the drop features NFL Academy athletes.
“We’re thrilled to announce the exciting collaboration between NFL and UK lifestyle brand, HYPE.,” commented Mike Thompson, chief operation office at Just Hype. “This partnership represents a fusion of sports and style that transcends boundaries. Our all-new apparel and accessory collection captures the dynamic energy of the NFL and infuses it with HYPE’s signature creativity. From iconic team logos to cutting-edge designs, this collection redefines fan gear.
“At HYPE., we’re dedicated to crafting products that resonate with diverse audiences, and this collaboration with NFL allows us to bring together the worlds of sports and fashion like never before.”
Henry Hodgson, NFL UK general manager, continued: “The NFL London Games bring high octane action on the field but also showcases the NFL’s influence in wider culture. We are delighted to team up with Just Hype to create this fashion line, using our NFL Academy athletes as ambassadors, to capture the spectacle and excitement of the occasion.”