Asda, The Entertainer, Danilo, Sambro among those honoured by licensor.
Nickelodeon & Viacom Consumer Products honoured a number of its retail and licensee partners last night (March 30) at a special event at London’s Ham Yard Hotel.
The licensor’s annual UK Achievement Awards recognise the accomplishments of UK retail and licence partners across the year.
“Over the last 12 months, we have seen our portfolio perform extraordinarily well at retail with our preschool brands driving a lot of new business and our evergreen properties more than holding their own,” said Marianne James, vp commercial partnerships, consumer products and experiences, Nickelodeon UK & Ireland.
“These annual awards provide us an opportunity to celebrate the success of the last year and recognise the phenomenal contribution made by our partners.”
Eight accolades were presented by Marianne, along with Mark Kingston, gm and svp EMEA and international promotions and consumer packaged goods, Viacom International Media Networks.
The pair were joined on stage by Chase and Marshall from PAW Patrol.
The winners were:
Retail Campaign of the Year
Asda PAW Patrol Summer event
Retail Partnership of the Year
The Entertainer
Softlines Partner of the Year
Blues Clothing
Content Partner of the Year
Egmont Publishing
Innovative Hardline Product or Range of the Year
MV Sports (outdoor)
Collaboration of the Year
Dr. Martens Teenage Mutant Ninja Turtles range
Licensee of the Year
Sambro
Long-standing Partnership
Danilo
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