This ad will be closed automatically in X seconds.

NVCP reveals first pan-regional retail loyalty deal

Exclusive agreement with EU.Promotions launches across mass EMEA retail channels.

Nickelodeon & Viacom Consumer Products has teamed with EU.Promotions for the first exclusive Viacom retail loyalty agreement for Europe, the Middle East and Africa.

A series of pan-regional loyalty programmes will reward shoppers with a variety of Nickelodeon and MTV-branded merchandise at partnering mass retailers.

The exclusive three-year agreement will enable EU.Promotions to target a broad range of retailers across the EMEA region.

Programmes will be tailored to participating retailers including a selection of Nickelodeon and MTV rewards.

As part of the agreement, EU.Promotions has exclusive mass loyalty promotional rights for all NVCP brands including SpongeBob SquarePants, PAW Patrol, Teenage Mutant Ninja Turtles, Dora the Explorer, Blaze and the Monster Machines, Shimmer & Shine and JoJo Siwa, along with the teen/adult MTV portfolio.

In a range of different concepts, consumers will be able to collect Nickelodeon and MTV-branded rewards corresponding to different tiers of in-store spending. Incentives may also extend to experiences, such as tickets to local Nickelodeon and MTV events. Specific prizes will vary by location and retailer.

Dan Frugtniet, vp licensing and business development, NVCP, commented: “We are excited to expand our successful partnership with EU.Promotions across EMEA, further customising the retail experience for customers while engaging with and rewarding fans of Nickelodeon and MTV beyond the screen.

“We’re always looking to create new opportunities for our partners that ultimately benefit the consumer and there really is nothing better than being rewarded for shopping.”

Pierfranco Belfiori, group md at EU.Promotions, added: “We are delighted to extend our relationship with Viacom in this exclusive EMEA partnership.

“Over the last few years, we have combined forces to deliver numerous successful programmes across Europe, and we look forward to expanding this success to a variety of retailers across EMEA.

“We are looking forward to working with Nickelodeon’s broad range of iconic brands such as SpongeBob Square Pants, Teenage Mutant Ninja Turtles, PAW Patrol and more to bring solutions to our clients.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
PBSesame500x500
 
Poetic is now planning a wide range of babywear, accessories, maternity wear, family apparel, footwear and luggage for the brand, inspired by the colourful and positive imagery associated with Sesame Street throughout its many decades....
OrphanBlack500x500
 
Initial Boat Rocker properties that Firefly will be representing in the US include Orphan Black, Orphan Black: Echoes, Beacon 23, Big Comfy Couch, Danger Mouse, Rainbow and Count Duckula....
WillsowRHS500x500
 
New RHS licensee, Willsow will highlight its range of RHS Plantable Seed Paper Calendars and Plantable Christmas Crackers, while established partner Moorcroft will present its newest range of RHS art pottery....
FabacusHasbro500x500
 
The collaboration sees Hasbro adopting Fabacus' technology, Xelacore, to enhance its data management capabilities worldwide, initiating with a phased regional rollout across Europe, the Middle East and Africa....
Bridgerton500x500
 
With season three now streaming on Netflix, the Regency era of Bridgerton has been inspiring a number of licensees across some key categories....
Jazwareslogo500x500
 
Jazwares has revealed a significant milestone in the company’s European growth strategy by opening its latest wholly owned office in Bilbao, Spain, to service the Iberian market in 2025....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.