Jewel Branding ready to showcase growth of brand at Surtex and Licensing Expo.
The burgeoning licensing programme for the New York Botanical Garden will be showcased at the upcoming Surtex and Licensing Expo events.
Jewel Branding & Licensing has been working with the US’ largest botanical garden, with several recent new introductions.
An 85 sku jewellery and fashion collection by Erwin Pearl launched last Christmas. The line continued to expand with new collections for Mother’s Day and exclusive offers in celebration of the garden’s 125th anniversary.
Other extensions in development include calendars and stationery with licensee Pomegranate, plus home décor fabric from Fabricut.
NYBG is also expanding globally with the launch of wall murals and room décor by Surface View.
In addition, in time for Licensing Expo, NYBG is opening its archives to offer an extensive collection of rare works available for licensing.
Attendees to the show can stop by Jewel Branding’s booth (J101) for the chance to win a NYBG by Erwin Pearl necklace, valued at $685.
