Family friendly video games specialist, Outright Games, has confirmed that in recognition of World Children’s Day on 20 November, that it will donate up to £100,000 from the profit on all digital sales made over the 24-hour period to UNICEF.
The partnership – which began in May 2023 – positioned Outright Games as UNICEF UK’s first official long-term video game industry partner, as it leverages its access to iconic TV and film children’s brands to raise money for UNICEF’s Resources for Results Fund. The Fund helps pioneer new ideas to address challenges faced by children worldwide, while enabling UNICEF to rapidly support those in need during humanitarian emergencies.
Outright Games has committed to raise a minimum of £200,000 for UNICEF per year by donating profits from digital video game sales and specially themed bundles which feature its most popular video game releases. All profits go directly to UNICEF.
“It has been an incredible 2023 so far, working with such an impactful partner as UNICEF to help the world’s most vulnerable children,” commented Stephanie Malham, coo at Outright Games. “We really wanted to mark World Children’s Day in a meaningful way as this is an incredibly important time to help raise awareness for the rights of children around the world. Outright Games has always put family at the forefront of everything we do and we can’t wait to see how much we can raise on the day to support UNICEF’s fantastic work.”
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