This ad will be closed automatically in X seconds.

Personalised Roald Dahl adventure on the way

Literary Estate teams with Lost My Name for new story based on author’s characters.

The Roald Dahl Literary Estate has partnered with Lost My Name to create the first Roald Dahl personalised adventure story.

The deal marks the first time that The Roald Dahl Literary Estate has commissioned an entirely new story based on Roald Dahl’s characters, as well as the first time Lost My Name has worked with established characters and worlds.

The collaboration will be a joint venture illustrated by Adam Hancher and written by Lost My Name co-founder, David Cadji-Newby, with editorial support and creative input from The Roald Dahl Literary Estate.

Lost My Name will be taking pre-orders in June before a worldwide release on Roald Dahl Day, September 13 2017.

Luke Kelly, md at The Roald Dahl Literary Estate, commented: “Roald was the master at creating child heroes to lead us through his stories. We are delighted that children will now be able to step into those pages.

“We are always seeking innovation in our publishing and this great partnership allows us to deliver on that hope.”

Asi Sharabi, ceo at Lost My Name, added: “This partnership represents a bold new direction for our uniquely high quality personalised stories.

“Roald Dahl’s books have been loved by many generations and we are thrilled to be creating the first story that will transport a child into Dahl’s world and ignite their imagination.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

The countdown to The Licensing Awards 2024 in September is officially on, with the finalists across all categories having been announced....
The finalists in the hotly contested Product categories at The Licensing Awards 2024 can officially be revealed today (11 July)....
The finalists in the special consumer award at The Licensing Awards 2024 - What Kids Love, in collaboration with The Insights Family - can today (11 July) be revealed....
The publisher will collaborate closely with Toikido on a consumer products programme for Bearly Getting By, which has seen immediate success in the greeting card category since its launch in January....
Heathside Trading and OddBalls join the licensing programme for the classic brand....
Bravado has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited edition merchandise across LA....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.