Brand is looking to broaden appeal now that cannabis is becoming legal in the US.
Pro-cannabis lifestyle brand THC has launched a new brand vision and style guide, as it looks to capitalise on changes in the US law.
Indeed, THC’s agent – Sharper Inc – has a vision of it being ‘the foremost licensed brand for the legalisation movement’.
The new brand vision, logo and style guide coincides with cannabis legalisation for recreational use in California, Massachusetts and Nevada, as well as medical use in Arkansas, Florida, Montana and North Dakota.
THC enjoyed a spike in popularity in the 1990’s and early 2000’s and championed by skate and surf subcultures drawn to its pro-cannabis stance and edgy designs.
Matt Feinstein, ceo of THC’s parent company Pineapple Express, commented: “Our goal with THC is to broaden the brand’s appeal now that cannabis is becoming legal in the US and we’ve updated the brand vision and logo in line with the modern consumer.
“Cannabis is no longer a fringe activity – there is now a community that is active creatively, politically and commercially who embrace legal cannabis to enhance their lives.
“THC is a lifestyle brand for the cannabis community that will provide high quality products, as well as advocacy and information in our support for total legalisation of cannabis around the world.”
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