This ad will be closed automatically in X seconds.

Pusheen launches immersive events with Forbidden Planet

First five events in Dublin are a hit with more planned across key cities during the summer.

The Pusheen brand has been charming audiences with a series of immersive events in partnership with Forbidden Planet International.

The events saw the property create a unique experience at retail, offering participants giveaways, raffle prizes, sweet treats, cupcake decorating and arts and crafts activities.

The first five events were held at Forbidden Planet in Dublin, attracting several hundred participants and over 100,000 views on social media posts. This was reflected by a significant uplift in product sales.

A further four events are planned at Forbidden Planet stores in Leeds (June 1), Liverpool (June 15), Stoke on Trent (July 13) and Birmingham (August 3).

Fluid World – which looks after the Pusheen brand – has previously enjoyed success with Pusheen events at retailers including Primark, Claire’s and ARTBOX among others.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
AldiHP500x500
 
Retailer reveals 'spellbinding' deals on collectables, plush, apparel and homewares....
PaladoneFast500x500
 
Licensee marks third year as one of Britain's top growing international sales stars....
TheLowry500x500
 
New merchandise will coincide with release of feature film about the artist....
MazeDWho500x500
 
Video game will feature voice of Jodie Whittaker and arrive in September....
Bobanimation500x500
 
New animated version of Bob will star in 20 short episodes to air from October this year....
PippiSTC500x500
 
The Astrid Lindgren Company teams up with charity in Pippi's 75th anniversary year....
Get the latest news sent to your inbox
Subscribe to our daily newsletter