First five events in Dublin are a hit with more planned across key cities during the summer.
The Pusheen brand has been charming audiences with a series of immersive events in partnership with Forbidden Planet International.
The events saw the property create a unique experience at retail, offering participants giveaways, raffle prizes, sweet treats, cupcake decorating and arts and crafts activities.
The first five events were held at Forbidden Planet in Dublin, attracting several hundred participants and over 100,000 views on social media posts. This was reflected by a significant uplift in product sales.
A further four events are planned at Forbidden Planet stores in Leeds (June 1), Liverpool (June 15), Stoke on Trent (July 13) and Birmingham (August 3).
Fluid World – which looks after the Pusheen brand – has previously enjoyed success with Pusheen events at retailers including Primark, Claire’s and ARTBOX among others.