RHS and Dexam reveal two major new kitchen textile collaborations

Following a number of successful collaborations across a wide range of kitchenware since 2020, the Royal Horticultural Society has revealed two major new collaborations with Dexam.

Launched in August, the new textile ranges – called Birds and Gertrude Jekyll – use designs inspired by artwork from the RHS Lindley Collections.

The Birds collection includes an adult apron, a set of two tea towels, double oven gloves and a peg bag. Bringing together modern colours that will brighten up any kitchen and the true beauty of nature, the design of the collection has a stone background, with a heritage-inspired pattern featuring foliage and birds in teal, pink and yellow.

Meanwhile, the Gertrude Jekyll collection also includes an adult apron, a set of two tea towels, double oven gloves and a peg bag. Its design uses a tile pattern from the marble pavement of the Duomo in Milan contrasted with a floral and leafy spray design, which is reproduced and repeated.

Both designs are adapted from the Designs for Carving scrapbook by the pioneering gardening genius Gertrude Jekyll (1843–1932).

“Following successful launches in 2020, 2022 and this year, we are delighted to be continuing this productive and inspirational collaboration with these two new ranges,” commented Helen Boardman, product manager at Dexam. “It is, as ever, a delight to partner with the RHS, to make use of its wonderful design assets and to support its work. We look forward to continuing our partnership with the UK’s favourite gardening charity.”

Cathy Snow, licensing manager at RHS, continued: “These two new designs from Dexam perfectly demonstrate the versatility of the artwork held in our historical collections within the Lindley Library and show how that artwork can be used in a bright, colourful and contemporary way. We are delighted with the continued success of our partnership with Dexam and the exceptionally creative way Dexam brings our imagery to its wonderful products.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs25finalists500x500
 
The countdown is well and truly on to the Brand & Lifestyle Licensing Awards 2025 - with the finalists lining up ready to be unveiled, beginning today with the five retail categories, including the new Radar award....
CESimonLisaJakki500x500
 
Licensee group Character Exchange has been further strengthened by welcoming Abysse, Brands In, Rainbow Productions and Solent Group into the long running group....
RadleyRHS500x500
 
Following on from the success of the first collaboration in 2024, the Royal Horticultural Society and Radley have launched a second special edition collection of handbags and accessories, featuring new items and designs....
MiffyCathKidston500x500
 
The sell out success last year of the Miffy x Cath Kidston collaboration has inspired a new drop for spring 2025, coinciding with the classic character's 70th birthday....
WorldofTanksPB500x500
 
World of Tanks has confirmed a partnership with Banijay Rights to launch Battle Pass Special: Peaky Blinders, a limited time in-game event based on the hit TV series....
PaniniFifaCollect500x500
 
Panini is taking its long-standing collaboration with FIFA to the next level - offering collectors a new experience through the FIFA Collect platform, which will include a series of exclusive digital drops, celebrating decades of FIFA World Cup history....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.