New product categories signed ahead of rock band’s European tour.
Legendary rock band KISS is celebrating after reaching 125 new worldwide licensing partnerships in 2016.
Epic Rights – the band’s exclusive worldwide licensing and merchandising partner – revealed the news ahead of the group embarking on a new European tour.
New licensees with worldwide rights include Dynamite Entertainment, Sproing Publishing, Swyft Media, Apple Industries, Sciacallo Bikes, Staramba and New Ray Toys.
New partners have also come on board for North America and Mexico.
“The past 18 months have been among the band’s most prolific of the past 40 years, and a key factor in building the KISS brand globally is the their continuous engagement with fans through touring and social media,” explained Epic Rights evp of global licensing, Lisa Streff.
“They have encouraged Epic to explore and develop every opportunity when it comes to reaching out to their millions of ardent fans in every corner of the globe.
“KISS have always been innovators and risk takers, and it continues to pay off in terms of developing unique and interesting licensing partnerships.”
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