Luxury interior design and furnishings group, Sanderson Design Group has confirmed a direct to consumer collaboration which will see Morris & Co wallpapers, fabrics and licensed products available from a dedicated online shop for customers in the UK, US and other countries.
The online collaboration is in line with the group’s strategy of identifying e-commerce opportunities, building brand equity and expediting international growth.
The Morris & Co. online shop will be launched in the second half of CY2024 and will be developed and operated in collaboration with Design Online Limited, a business created by internet retailer Jane Clayton and Company.
Design Online was founded in October 2020 to develop and operate the Scion brand’s online shop – www.scionliving.com – which was launched in 2021 as the group’s first direct to consumer initiative.
The full range of Morris & Co products will be showcased on the site including selected homewares alongside core wallpapers, fabrics and paints.
In common with the Scion Living website, the Morris & Co. site will provide a made-to-measure service for curtains and blinds, which will be offered first in the UK and then in the US shortly afterwards.
“Interest in William Morris’ iconic designs and remarkable story remains very strong around the world, presenting an opportunity for an online channel to attract new customers to Morris & Co. and connect directly with the brand’s existing global following,” commented Bertie Clayton, md at Jane Clayton and Company and Design Online. “We are thrilled to be collaborating with Sanderson Design Group to deliver and support a specialised online store for Morris & Co.”
Lisa Montague, ceo at Sanderson Design Group, continued: “We are delighted to be deepening our relationship with the team at Jane Clayton and Company on the development of this exciting new website for the Morris & Co. brand.
“This dedicated online shop will provide an important online route to market, with the objective of bringing more international customers to this iconic arts and crafts brand and cementing Morris & Co.’s position as the home of William Morris.”
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