This ad will be closed automatically in X seconds.

Schwartz partners with Nadiya Hussain to spice up recipe kit category

Schwartz has partnered with home cook, TV chef and author, Nadiya Hussain, to launch a new range featuring nine products including recipe kits, mixes and seasonings.

All products in the range have been carefully co-created with the TV chef herself and are set to spice up the recipe kit category with big flavours and affordable RRPs.

Retailing from £1.19 to £3, the range includes recipe mixes for Kicking Chicken Kebabs, Punchy Chicken and Rice and Smoky Meatball Stew; recipe kits for Kicking Kebabs, Punchy Rice Bowl and Tangy Tacos; plus seasonings including Paprika, Garlic and Parsley, Mango, Lime and Coriander and Bell Pepper, Oregano and Garlic.

Each pack also includes a helping hand from Nadiya through a QR code which activates cook-along videos, making the range even more accessible, regardless of cooking confidence or skill.

“Our partnership with Nadiya has allowed us to not only introduce a delicious range to the market but also empower home cooks with the assurance to cook a little more often,” commented Chris Nelson, vp marketing at McCormick. “This launch is just the beginning of an exciting pivot for Schwartz. Together, through our partnership with Nadiya we will create exceptional experiences for our consumers to find joy and confidence in their kitchens through the trusted flavour of Schwartz.”

Ava Myers, buying manager at ASDA, continued: “We’re delighted to offer the Nadiya x Schwartz range of recipe kits, mixes and seasonings exclusively at ASDA this month. Our shoppers are always looking for ways to make mealtimes more exciting so this partnership is the perfect fit. We are looking forward to seeing the products in store and online.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The countdown to The Licensing Awards 2024 in September is officially on, with the finalists across all categories having been announced....
The finalists in the hotly contested Product categories at The Licensing Awards 2024 can officially be revealed today (11 July)....
The finalists in the special consumer award at The Licensing Awards 2024 - What Kids Love, in collaboration with The Insights Family - can today (11 July) be revealed....
The publisher will collaborate closely with Toikido on a consumer products programme for Bearly Getting By, which has seen immediate success in the greeting card category since its launch in January....
Heathside Trading and OddBalls join the licensing programme for the classic brand....
Bravado has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited edition merchandise across LA....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.