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“Sell-through for summer continues to be strong”

Dreamtex md Anthony Duckworth talks new retailers coming on board and seeing an increase in selections for Q3.

As we enter into summer, LicensingSource.net asks a selection of licensees what their trading expectations are for the season, how sell-through is going in their sector, if stock levels are beginning to open up and what situation they would like to be in entering Q3.

Today: Anthony Duckworth, md, Dreamtex.

“Summer is always a busy period for home textiles, especially in the towel sector as families make shopping lists for their holidays. We are launching Bluey hooded poncho towels, plus we are adding an older range of hooded towel ponchos, for example with sport licences.

Sell-through for summer continues to be strong as our order book grows for the autumn. New retailers have come on board to select our new ranges including Gabby’s Dollhouse, Xbox and Bluey, as well as new Disney and Marvel designs. We have seen an increase in selections for Q3 as confidence in our product category returns. Retailers are beginning to order more stock as the economy continues to open up which is encouraging to see.

This has added to the optimism and excitement for what Q3 will bring as we push forward with brand new seasonal designs including for the first time in our sector, specific Halloween designs. Our Christmas themed collection featuring The Grinch and The Elf on the Shelf will also see new exclusive retailer designs launched as Christmas sales look to start earlier than ever before.

The market has opened up to new opportunities and continues to ensure we are in a strong position to maximise all of them.”

This feature originally appeared in the summer 2023 edition of Licensing Source Book. To read the full publication, click on this link.

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