Customised fashion and lifestyle product specialist, Spread Group has entered into a strategic partnership with Berlin-based b2b merchandise platform, mula.
To this end, Spread Group is acquiring shares in the start-up and providing mula. with a growth budget in the millions.
The aim of the long-term collaboration is to offer customers of all sizes an extensive portfolio of services that builds on both companies’ existing offerings.
In addition to the individual design and production of corporate fashion and merchandising products, it also includes the digitalisation of existing internal processes on the customer side. For example, the digital b2b merchandising platform can be used to provide innovative support for onboarding processes, send automated gift boxes at specified times (such as birthdays or customer events) or make merchandise available to a limited customer group via white label online stores.
“Mula. and Spread Group are perfect partners: both companies operate in a customer-centric manner and have repeatedly demonstrated their innovative strength,” commented Dr Julian de Grahl, ceo of Spread Group. “The topic of sustainable corporate gifting has gained a lot of importance in recent years as a tool for customer and employee loyalty.
“We create enormous added value for our customers, through the digitalisation of time-consuming manual processes in marketing, sales or HR departments, which can result in a significant gain in efficiency.”
Marco Lawrenz, co-founder and ceo of mula. (pictured above left with Julian), continued: We cannot imagine a better partner than Spread Group: 20 years of industry experience, market leader and active worldwide. Moreover, known for its special reliability in the market. At the same time, Spread Group can benefit from our broad solutions for merchandise user cases in all business areas.
“Through this partnership, the digitalisation and automation of currently very manual processes, e.g. by integrating HR-, marketing-, or sales software, we can deliver real added value for companies of all sizes. The combination of the expertise and the services of both companies is a forward-looking move for the entire industry.”
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