Tech-enabled next generation fashion company, Spread Group has appointed a new chief commercial officer as it looks to further grow the business.
An experienced fashion industry manager, Frederik Brakel (pictured) will look to build on the current macro trends of individualisation and digitisation.
Among other things, he will oversee the expansion of the product range with modern, sustainably produced fashion. The women’s segment in particular will be greatly expanded. Resource-saving made-to-order production will be at the top of Spread Group’s technological agenda in the near future.
Before joining Spread Group, Frederik held leading positions in the fashion and luxury industry for 18 years, including some 10 years in the field of e-commerce and digitisation. Over eight years, he made a significant contribution to the development of Zalando. Most recently he was chief digital officer at Central Group Europe.
“Investments in research and development will play a key role in our expansion in the immediate future,” Frederik commented. “The goal is an evolution of ‘production-on-demand’ towards ‘next generation made to order’. Further partnerships with innovation leaders are also envisaged.
“In an industry characterised by overproduction, I believe we can make an important contribution to more conscious consumption with our digital services and products, which are only ever produced after an order has been placed.”
Dr. Julian de Grahl, ceo at Spread Group, continued: “The fashion landscape is constantly changing, and topics such as sustainability, digitalisation and individuality are the future of the industry. As a customer-focused platform, Spread Group wants to continue to promote these topics and accompany current trends.
“Through his many years of experience in the fashion industry, Frederik knows which steps to take. We look forward to new and exciting projects, and we’re happy to give Frederik a warm welcome at Spread Group.”
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