Sybo Games secures direct to retail deal with US-based specialty retailer.
Sybo Games has secured an extensive direct to retail deal with US-based specialty retailer, Hot Topic, for its Subway Surfers brand.
The online only programme will see the launch of more than 250 t-shirt designs inspired by the authentic art and edgy youth culture attributes of Subway Surfers.
The initiative will offer the widest Subsurf tee collection available to date. It includes character, game and street-style art designs inspired by the global franchise and most downloaded mobile game of the decade.
“We couldn’t be more excited – Hot Topic is a natural partner for the Subsurf brand,” said Naz Amarchi-Cuevas, chief commercial officer at Sybo Games. “This represents the largest selection of apparel available and really lets our fans choose what style resonates with them best.”
The Hot Topic launch follows on from Alpha Group – Sybo Games’ master toy partner – showcasing its range of lifestyle toys for the brand at Toy Fair New York last month. The range will hit retail from the autumn.
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