Series of activities taking place across Intu centres including new augmented reality game.
Intu shopping centres are hosting a series of Nick Jr All Stars experiences throughout the Easter holidays.
A raft of activities are running across the centres until Friday April 21, including Nickelodeon properties such as PAW Patrol, Teenage Mutant Ninja Turtles, Blaze and the Monster Machines and Shimmer and Shine.
Children can learn the Half Shell Heroes’ ninja moves, transform themselves into a Shimmer and Shine genie, create their own machine with Blaze and meet PAW Patrol’s Chase and Marshall, with the character costumes appearing at every Intu centre as part of the partnership.
In addition, Intu has added augmented reality technology to its in-centre app, meaning the Nickelodeon characters can be brought to life.
Six specially-created augmented reality experiences can be accessed by scanning the images found within Intu’s 14 shopping centres across the UK.
This includes the chance to pose for a picture with the Shimmer and Shine genies and play a Half Shell Heroes game.
Karen Harris, managing director of Intu Digital, said: “We’re bringing a whole new Nick Jr world to life that is certain to bring smiles to the faces of our youngest guests, thanks to the combined power of the intu and Nick Jr brands and state-of-the-art augmented reality technology.”
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