Footwear brand reveals second collaboration with Sanrio, spotlighting more characters including Bad Badtz-Maru, Kerokerokeroppi
Including Endemol Shine Group continuing to build the licensing programme for Peaky Blinders.
Agency on board to expand merchandise programme for key characters in Iberia and Germany.
New co-branding licensing opportunity will see Sanrio characters get a sweet makeover.
New collection follows on from success of first project together last year.