News extra: More licensing news from this week

Including Endemol Shine Group continuing to build the licensing programme for Peaky Blinders.

Source rounds up more news from the licensing industry across the globe from the week.

Endemol Shine Group has revealed six new licensees across key product categories for Peaky Blinders. Already an existing licensee, Half Moon Bay will be launching a premium range of mugs, shot glasses, whiskey stones and hip flasks; Kimm and Miller will launch gift sets including a tea and ceramic mug set and a whiskey fudge tin gift set; Dreamtex will launch bed linen, flannel blankets and a towel; Steamforged Games will bring the brand to tabletops with an official card game; Just Media has developed a travel game; Smiffys will launch dress-up and party accessories in time for Halloween; and Funiglobal is on board as the international ecommerce destination for Peaky Blinders fancy dress costumes for men and women. Other forthcoming products include the first licensed video game – Peaky Blinders: Mastermind – from Curve Digital, which launches on PS4, Xbox One, Nintendo Switch and PC later this summer.

Panini is launching its NFL/NFL Players Association sticker collection for the second year in the UK market. The 2019 version was the best selling sticker book collection in the UK market since the early 1990s, and Panini is looking to further build on this success. The collection comprises roughly 563 stickers and 100 trading cards featuring the most high profile players from all 32 teams in the National Football League. September 2019 saw the product hit shelves of over 2,000 WH Smith, Martin McColl’s and One Stop locations – the same accounts will stock the product in 2020, while Panini has also secured Sainsbury’s and Asda, which will both list the product from August 20. WHS will be running a free album pick up promotion, while there will be marketing activity featuring the players, as well as strong support from the NFL UK and DE social media channels with continued sampling through the NFL UK flag community via schools in the UK.

Golden Goose has welcomed Rebeckah Dalton to its team as product director. Formerly head of product development at TLC, Rebeckah will be taking on the management of the Original Stormtrooper licensing programme. Meanwhile, Phillippa Green has left the agency to become licensing manager at The Royal Mint.

Macmillan Children’s Books has revealed a new apparel deal celebrating Rod Campbell’s Dear Zoo. A range of baby clothing has been developed by Paul Dennicci for F&F at Tesco, available in 165 stores nationwide. The initial collection of six garments – including vests, bibs and a sleeping bag – is designed for babies aged 0-24 months. The launch reflects the renewed interest in Dear Zoo and builds on the success of the core licensing partners including Hacche Retail, Milly & Flynn, Neviti and Paul Lamond Games.

Following a sold out series in 2019, Casetify and The Pokémon Company have teamed up once more to deliver another original collection. Channeling a 1990’s theme – with cases featuring iconic patterns from the decade such as bold checkerboards and tie-dye treatments – the collaboration will drop the first of a three-part series on August 12.

Penguin Random House has announced a new audio edition of Beatrix Potter: The Complete Tales. The famous adventures of Peter Rabbit and his friends include narrations by Olivia Colman; David Harewood; Tom Hardy; James Norton; David Tennant; Suranne Jones; Aisling Bea; Joanna Lumley; Matt Baker; and Will Young among others. It will be published on September 17 in audio download and physical CD

Hasbro has unveiled a collaboration with Team GB in the UK which will see Peppa Pig join the British Olympic team as a special children’s ambassador ahead of the rescheduled Tokyo Olympic Games. Called Big Inspiration for Little Piggies, the campaign will be underpinned by a busy roster of live events, retail activations, digital content and bespoke merchandise.

WildBrain CPLG has inked a deal with London-based cyclewear brand Milltag for a capsule collection to celebrate the 30th anniversary of Twin Peaks. Brokered by the agency on behalf of ViacomCBS Consumer Products, the Twin Peaks x Milltag collection features a full range of cycle clothing including a jersey, shorts, mitts, snood and cap, and will be available for a limited time in the UK this summer.

Global Icons is to represent Triumph Motorcycles, building on existing licensing agreements and broadening the programme into new product categories. The agency will look to develop new targeted partnerships, products and experiences which complement Triumph’s brand values and current core product range.

Sanrio has revealed its digital and ecommerce campaign to celebrate the 45th anniversary of My Melody this summer. Two weeks of online celebrations have taken in a special Instagram filter and prize draw, while macro-influencers Sophie Hannah and Ling.KT have been giving their followers My Melody styling and make up tips. Downloadable paper dolls were also available so that fans could mix and match outfits. A six-piece capsule collection was also available.

Discovery has revealed its line-up of merchandising partners for Discovery Channel’s Shark Week 2020, which runs from Sunday August 9 to Sunday August 16. The line-up of original shark-themed programming will be complement by a raft of consumer products including: themed hand-stitched needlepoint accessories from Smathers and Branson; men’s apparel from RSVLTS; apparel from The Forecast Agency; a special toy from Build-A-Bear; UNO from Mattel; play-sets from Bright Kingdom; plush shark toys from Dandee; a shark-themed ‘bookazine’ from Meredith; a special release from six-time partner Knockaround Sunglasses; unisex socks from Sock Fancy; and timepieces from Freestyle Watches.

The emoji company has partnered and supplied its extensive library of brand icons to support a new initiative from 50808, to help those in need easily communicate when seeking help. The 50808 service provides support for people in emotional crisis, over text. For its Irish launch campaign, it wanted to compel those who prefer to text rather than talk, with Havas Dublin coming up with the idea of approaching the emoji brand.

Korean character Pucca has notched up over 3.5 million views of her most viral video to date on the TikTok social network, as well as more than 100,000 followers. The success on TikTok has also had a knock-on effect on the character’s other social network – the hit has tripled the number of @Pucca_world followers on TikTok, while the character’s Facebook, Instagram and YouTube profiles have also experienced notable follower growth.

Spotlight Licensing and Brand Management has confirmed two expansions on licensing agreements for Little House on the Prairie. Litographs has expanded its collection to include puzzles, hoodies and shower curtains, while The Queen’s Treasures has been granted rights to include 15-inch ‘play’ dolls, doll clothing, furniture, a doll house and accessories to its existing range.

London-based content distribution company Media I.M has secured two deals for preschool show Sunny Bunnies. It has inked its first deal with Chinese VOD giant Tencent for seasons one to three of the animation, while the first four seasons will also debut on Pakistan’s Kids zone, the first HD children’s channel in the country.

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