This ad will be closed automatically in X seconds.

Chloé launches Year of the Rabbit collaboration with My Melody

Luxury fashion brand, Chloé has launched a special Year of the Rabbit collaboration with Sanrio’s My Melody.

The character has been imbued with Chloé’s craftsmanship and singular feminine touch, with My Melody’s ear hat of multi colours having been reinterpreted as prints, embroideries and patches.

These feature across an array of products including ready to wear bags, scarves and accessories, available in Chloé boutiques in China, as well as online.

Ready to wear from the capsule includes t-shirts, a sweatshirt and pullover, all embellished with a My Melody patch, combined with a bucket hat or cap.

In addition, there are also bracelets, necklaces and scarves with a bold red tone and playful details.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

London Stationery Show is the UK’s only event dedicated to the stationery, arts, crafts, paper and writing instruments sector. The acquisition also includes Stationery Matters magazine/online and National Stationery Week....
Primark has outlined its ambitious growth plans for the Italian market - including an investment of €50 million in the territory and the aim of growing its store footprint to 20....
The new survival crafting game, LEGO Fortnite, will go live inside Fortnite from 7 December....
Categories will span tableware to cook and bake essentials, waste disposal, utility accessories and pet products and gifts....
The luxury department store has teamed up once more with Beyoncé's Parkwood Entertainment, opening the doors of a special pop-up to celebrate the release of the artist's Renaissance film....
The art licensing and design studio has confirmed a further two collaborations with Carousel Calendars....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.