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Chloé launches Year of the Rabbit collaboration with My Melody

Luxury fashion brand, Chloé has launched a special Year of the Rabbit collaboration with Sanrio’s My Melody.

The character has been imbued with Chloé’s craftsmanship and singular feminine touch, with My Melody’s ear hat of multi colours having been reinterpreted as prints, embroideries and patches.

These feature across an array of products including ready to wear bags, scarves and accessories, available in Chloé boutiques in China, as well as online.

Ready to wear from the capsule includes t-shirts, a sweatshirt and pullover, all embellished with a My Melody patch, combined with a bucket hat or cap.

In addition, there are also bracelets, necklaces and scarves with a bold red tone and playful details.

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