The Source chats to Hasbro’s Holly Oldham about NERF’s major licensing push.
New girls’ range arrives in top 33 stores as well as online.
Licensing drive to receive boost as property to air on channel from September 29.
Smith & Brooks, William Lamb and Rainbow Productions on board.
Including Smiley securing a Moonpig DTR after meeting at PG Live earlier this year.
Click Distribution, DJ Murphy, Poetic Brands, Smith & Brooks all signed up.
Winners included LEGO, Hasbro, Scholastic, Primark and Comparethemarket.com.
Special event saw company present its Partnership Awards to six licensees.
Primark, Boots, Topshop, ASOS among those that have backed lifestyle brand.