Christmas-specific brands such as The Snowman and The Snowdog, Baileys and Guinness, join festive favouri

It’s the theme of this week’s Brand Licensing Europe and, quite possibly, the sector wh

Start Licensing’s Ian Downes discovers how Waterstones is using licences this Christmas.

Start Licensing’s Ian Downes examines how timing is key, both for product and events.

Start Licensing’s Ian Downes finds a new entry to his ‘Licensing Top Ten’ this week.

Wild in Art’s Charlie Langhorne gives us a glimpse into the initiative.

Penguin’s Susan Bolsover on classic preschool brands and diversity in the sector.

Penguin’s Damian Treece reports on a Snowman Christmas campaign in Tokyo.

It’s a dog’s life this week, with Snoopy, Scooby and The Snowdog all featuring.