This ad will be closed automatically in X seconds.

The Body Coach and The Muppets team with Westfield

Series of food and wellness events taking place as part of new campaign.

A new campaign featuring Joe Wicks The Body Coach and The Muppets is promoting a series of food and wellness events taking place at Westfield’s London shopping centres.

A creative campaign to raise awareness for the initiative launched last week, reports Campaign.

It sees Joe cooking with the Swedish Chef, having dinner with Miss Piggy and keeping fit with Animal.

The Joe Wicks Café will be at the core of the activation, which runs through May and June. It will serve up ‘delicious, healthy dishes in a bespoke restaurant outlet for the first time’.

The campaign is billed as a ‘lifestyle lab’ experience, and is designed to display the range of dining and leisure options under one roof including an enhanced food, fitness and entertainment offering at Westfield’s two London shopping centres.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Mike Coles, group md at Blues Group, on changes in strategy beginning to bear fruit and increasing sales year on year....
Agency secures mobile accessories deal for Pringles, as well as renewals with four key SLUSH PUPPiE partners....
"We’re looking forward to leveraging our global licensing, merchandise and retail experience and bringing to life the unique IOM TT atmosphere."...
“We are thrilled to collaborate and create a collection of apparel that celebrates the band and MTV’s influence on the global music industry," says Bravado's David Boyne....
The range features eight historic wallpaper designs adapted and recoloured for use within the modern interior....
The museum is looking to further grow its commercial team, seeking a brand licensing senior creative manager....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.