Series of food and wellness events taking place as part of new campaign.
A new campaign featuring Joe Wicks The Body Coach and The Muppets is promoting a series of food and wellness events taking place at Westfield’s London shopping centres.
A creative campaign to raise awareness for the initiative launched last week, reports Campaign.
It sees Joe cooking with the Swedish Chef, having dinner with Miss Piggy and keeping fit with Animal.
The Joe Wicks Café will be at the core of the activation, which runs through May and June. It will serve up ‘delicious, healthy dishes in a bespoke restaurant outlet for the first time’.
The campaign is billed as a ‘lifestyle lab’ experience, and is designed to display the range of dining and leisure options under one roof including an enhanced food, fitness and entertainment offering at Westfield’s two London shopping centres.