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Ted Baker brand expands into beauty arena

‘With Ted’ cosmetics collection gives lifestyle brand the chance to offer complete ‘ted to toe look’.

Fashion and lifestyle brand Ted Baker is looking to offer fans the complete ‘ted to toe look’ with its launch into the beauty category.

The brand is launching the ‘With Ted’ cosmetics collection exclusively online on January 31, ahead of a roll out into ten stores in key cities on February 1, reported Fashion United.

The launch of the 59-piece collection – which includes eye, lip and cheek essentials in vibrant colours and striking packaging – will also be marked with a special pop-up shop, called Ted’s Townhouse, opening on Burleigh Street in Covent Garden on February 1.

The pop-up will offer product testing and express makeovers, as well as events and the chance to meet influencers and celebrity make-up artists.

Ted Baker’s Gail Dobinson commented: “Creating a beautiful range of cosmetics has given us the opportunity to bring the same standards of quality and creativity that we stand for in fashion.”

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