Aykroyd & Sons’ Rob Broadhurst on seeing some “serious headway” being made to clear the stock hangover in the second half of 2023.
As we enter into summer, LicensingSource.net asks a selection of licensees what their trading expectations are for the season, how sell-through is going in their sector, if stock levels are beginning to open up and what situation they would like to be in entering Q3.
Today: Rob Broadhurst, commercial director, Aykroyd & Sons.
“My indefatigable optimism always tells me that good times are just around the corner, but I do feel that maybe consumer confidence is not quite as dented as we have been led to believe.
It varies hugely depending on the category and age/demographic you operate in, but there does still seem to be money around to be spent – and I think this second half of the year might finally see some serious headway being made to clear the stock hangover that is clogging up many retail supply chains.
It won’t make much difference for AW23 to those supplying MTO on longer lead times, but provides genuine light at the end of the (chuffing great big) tunnel for the SS24 order book. Of course, this might just be my chirpy sanguinity talking…”
This feature originally appeared in the summer 2023 edition of Licensing Source Book. To read the full publication, click on this link.
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