This ad will be closed automatically in X seconds.

Toikido welcomes PMI as Gang Beasts master toy

After landing the global master deal with studio Boneloaf, Toikido has partnered with PMI to bring the multi-player game, Gang Beasts to life on shelf.

Gang Beasts is the second major gaming IP for Toikido, with the ambitious company having already enjoyed success with Among Us.

Gang Beasts is a multi-player party game with fun, flexible characters battling in absurdly hazardous environments… with the odd shark thrown in for good measure. The game’s characters have fans young and old in hysterics as gangs grab, push, pull and shove their enemies in environments including scaffolds, flaming incinerator pits, ferris wheels and trucks.

“The Boneloaf team are amazing; they are passionate and involved in every step of product planning and development,” commented Toikido’s Darran Garnham. “I’m super excited to bring product to market for current Gang Beasts fans and bring new ones into the franchise.

“PMI have been a great Toikido partner and the initial discussions on Gang Beasts have been fantastic.”

Omer Dekel, vp sales at PMI, continued: “We are seeing how friends and family love to share the silliness and fun of Gang Beasts and with Toikido we are planning on delivering a full line of toy products that will be just as much fun for the game’s fans.

“PMI has earned a solid reputation for great quality products, authentic to the brands and the games’ characters, in a broad range of products for both kids and adults.”

Products will begin to launch in the summer.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LA24500x500
 
It's May and that means that the entry deadline for The Licensing Awards 2024 is approaching - with a closing date of Thursday 30 May 2024....
RoyalMailPeppa500x500
 
"Getting mail in the post is an exciting and special treat for little ones, and we cannot think of a better way for families to embrace this first experience than with Peppa Pig stamps from Royal Mail."...
H&MPantone500x500
 
H&M Home has unveiled its second collection with Pantone, using two colour palettes - Zesty & Fresh and Sweet & Juicy - playing with the idea of flavour, taste and hues....
RainbowKristina500x500
 
Kristina Sundby brings over seven years of retail experience in categories including party and celebrations to the company....
RainbowBrite500x500
 
Hallmark is marking a major anniversary this year, with an extensive licensing programme in celebration of Rainbow Brite’s 40th anniversary....
StationeryAwards500x500
 
A number of licensing companies and brands have been named as finalists in the Stationery Awards 2024, which take place on the first evening of the London Stationery Show (Tuesday 14 May)....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.