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tonies teams with Moshi for new collaboration

tonies has unveiled a new partnership with kids’ mindfulness app, Moshi.

The app includes hundreds of audio stories to capture a child’s imagination, help them to fall asleep faster and unlock their potential. According to Moshi, the soothing content can help children fall asleep 28 minutes faster, for 22 minutes longer and with 50% fewer night wake ups.

The mindfulness content can also help to bring calm to children in stressful moments.

The calming collection is now brought to life by a colourful troop of Creative-Tonies, which are launching this month (September).

“Moshi gets kids to sleep faster, for longer, and knowing that so many parents already use their Toniebox as a bedtime companion, tonies x Moshi presents the perfect partnership,” commented Liz Peters, head of portfolio UK at tonies. “Moshi is the #1 kids’ sleep and mindfulness app in over 60+ countries and so many parents rely on it to help their children get to sleep.

“Working with the team at Moshi has been an absolute delight, and our free content drops are just the start of our collaboration. I’m sure there are going to be so many relieved parents rushing to download free Moshi content from our Mytonies app straight to their kids’ Creative-Tonies.”

Christianne Amodio, global ceo at Moshi, added: “Moshi Kids couldn’t be more thrilled to partner with tonies. Making mindfulness magical for little ones is our #1 mission, and we can’t wait to see Moshi’s uniquely dreamy world of stories, meditations and music come alive on the Toniebox.”

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