Enesco’s Helen Cottrill on showcasing new lines and meeting customers at Spring Fair.
As we begin to move through 2023, LicensingSource.net asks a selection of licensees how they are looking to make the most of the first quarter of the New Year despite the wider challenges that everyone is facing.
Today: Helen Cottrill, marketing and product director, Enesco.
“Quarter one is all about our new product launches, trade fairs and, of course, Valentine’s Day and Mother’s Day. We launched all of our new product on 3 January which can be viewed and ordered from our website (www.enesco.co.uk).
The last few months of 2022 were tough for our industry – the cost of living crisis and increasing utility bills have put a strain on trade. Enesco understand this, and we are doing all we can to make sure that our offers and promotional mechanics maximise the value for our customers.
We will, of course, have our Disney 100 launch, which we are confident will create excitement with both our trade customers and the end consumer. Everything will be on show at Spring Fair and we cannot wait to meet our customers face to face again.”
This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.
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