Wonder’s Mel Beer outlines key new launches for Nuremberg, World Book Day and Halloween.
As we begin to move through 2024, LicensingSource.net asks a selection of licensees across key categories how they are looking to make the most of the first quarter of the New Year despite the wider challenges that everyone is facing.
Today: Mel Beer, group licensing director, Wonder.
“We’re excited to be showcasing our new licensed ranges at Nuremberg Toy Fair, in our usual position (Hall 9, Stand A-55, C-58) at the end of January.
There’s lots of newness coming throughout 2024 across costumes, party goods and balloons, including costumes for World Book Day-branded fairy tale characters, Diary of a Wimpy Kid and Tom Gates.
2024 is Peppa Pig’s 20th anniversary and we’ve got lots of new product development underway, across all categories, to celebrate that. We’ve also got some fantastic new ranges lined up for Halloween 2024. From Lionsgate we have costumes coming for Saw, Halloween and Leprechaun and from Mattel there’s a new party goods/balloon range for Monster High.
All of this on top of product range extensions and design refreshes for our existing range of much-loved characters.”
This feature originally appeared in the spring 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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