Football club targets number of diverse areas including drinks, luggage and custom art.
West Ham FC certainly kept busy in the licensing space over the summer.
The club confirmed a raft of new licensees coming on board across a number of diverse areas including Craft Vodka from Bohemian Brands, luggage from KitKase, custom art from The Art of Football and Fan Frames Eyewear.
Bohemian Brands’ successful sell out trial of West Ham-branded Craft Vodka in Costco was one of the surprise packages of the summer and, as a result, has secured it a Christmas spot in stores and further interest from wider retail.
The new licensing is also complementing some of the more traditional product areas.
Source Lab is now on board and its autumn/winter 2017 designs have seen orders far exceeding expectations.
Meanwhile, TDP Textiles, Aykroyds and Dreamtex are ensuring that winter bedtime can be… ahem… ‘Hammer Time’…
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