A new selection of tableware, gifts and food and drink, celebrate the popular Netflix series.
The digital-first, US-based, sustainable home retailer has announced a collaboration with Shondaland’s Bridgerton brand. Developed as part of a partnership between Williams Sonoma, Netflix and Shondaland, the new collection features products designed to embrace the Regency elegance of the show.
Products in the range consist of Bridgerton picnic baskets, tableware, as well as various food and drink products and a Bridgerton Guide to Entertaining book, which features over 40 recipes.
Felix Carbullido, president of Williams Sonoma, commented: “We are proud to partner with Netflix and Shondaland to develop products inspired by the sets, fashion and storylines that have made Bridgerton a global phenomenon, and one of the most watched shows on Netflix.
“Fans of Bridgerton will appreciate the design details that are apparent throughout the collection.”
Sandie Bailey, chief innovation and design officer, Shondaland, added: “We are thrilled to partner with Williams Sonoma to bring the ‘Bridgerton’ lifestyle to our fans. As the leader in bringing people together around food and high-quality products for the kitchen and home, the team at Williams Sonoma has created a beautiful collection that will delight home cooks, bakers and hosts alike. Together, we were able to infuse the world of ‘Bridgerton’ into the Williams Sonoma brand in a way that feels authentic to both iconic and beloved brands.”
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