APC Kids’ Lionel Marty on how the company continued to grow and increase its turnover in 2020.
LicensingSource.net chats to a selection of licensors and agents based outside of the UK to find out their takeaways from 2020, what the biggest challenges and opportunities are for licensing moving forward, their main aims for 2021 and what word they would use to describe business in both last year and this year.
Today, we head to France to get the views of Lionel Marty, md, APC Kids.
“Despite the initial uncertainty, 2020 turned out to be better than expected as APC Kids continued to grow and our turnover increased 8% during the year. We managed to adapt and make the most of the online events and markets, while finding new ways to keep in touch with potential buyers and partners.
We will be continuing Kid-E-Cats consumer products roll out in 2021. For Little Tiaras, we will keep building our international broadcasting plans, fuelled by the success of the series in Russia, where it is the second fastest growing brand, while we will be also kickstarting the DinoCity roll-out while gaining broadcasting exposure following deals already secured in 2020 including Russia, UK, Poland, Greece, Finland and the Balkans.
The biggest opportunity is that kids are spending more and more time on portable devices, while we believe the biggest challenge for the licensing sector will be the retail recovery from COVID-19.
For both years, our word would be agility: APC Kids’ boutique approach as a company has been, and will remain, our advantage as we tackle the challenges of an ever-changing market.”
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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