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Disney takes wraps off new party website

Disney Store platform hosts a wide selection of official Disney, Marvel and Star Wars products.

The popular online platform for the Disney Store, www.disneystore.co.uk, has launched a brand new party site with the aim of helping to inspire parents as they plan for their children’s party.

The dedicated Disney Party site will offer hints, tips and ideas as well as giving visitors a place to purchase a wide selection of official Disney, Marvel and Star Wars products.

A number of free features are offered within the website, including customisable themed invites and a personalised party dashboard which helps parents manage invitation, keep track of guests and create a schedule for the big day. The birthday boy or girl can also sign up to receive a free birthday phone call from Mickey and Minnie Mouse.

To mark the launch, the UK’s first children’s party index – the Disney Party Index – has been commissioned, which will reveal the latest trends in children’s party planning. The free downloadable guide saw Disney survey 2,000 parents to get the low-down on what really happens when planning a children’s party.

“We created the Disney Party site as we know people love putting on Disney, Marvel and Star Wars themed parties but that parents are time-poor and there are lots of different stresses and costs associated with party planning,” said Graham Burridge, md at Disney Stores Europe.

“We hope that by offering a one-stop-shop where parents can be inspired, plan and shop for all things Disney in one place, they’ll have all the tools to put on a great party for their children in an affordable and fun way.”

The Disney Party Index

The UK’s first children’s party index, commissioned by Disney, has revealed the latest trends in children’s party planning. Talking to 2,000 parents, here’s a few key highlights…

• Parents typically spend between £50 and £250 on their child’s birthday party.

• Some 58% worry about the cost of the event, with 60% of parents choosing a joint party to keep costs down.

• It gets easier – 62% of parents with four year olds are stressed when organising a party, but that drops to 50% by the time the kids are 11.

• The six year olds’ parties get the most attention, with parents spending over six weeks making plans, on average.

• Over half (51%) of children’s parties are hosted at home over external locations such as soft play centres, laser quest or leisure centres

• Long live the party bag! Brits spend an average of £5.19 on each party bag.

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