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New trio on board for Miraculous brand

Imagine8, Sakar and DJ Murphy all signed up for fast growing ZAG property.

Bulldog Licensing is continuing to grow the programme around Miraculous: Tales of Ladybug & Cat Noir, with a further three partners coming on board.

New licensees are Imagine8 for both fashion accessories and jewellery and cross-category ranges, plus Sakar for youth electronics including mobile and audio accessories.

DJ Murphy, meanwhile, will feature Miraculous in its new mixed brand girls’ magazine Mixit. The second issue on sale July 20 will feature a Miraculous covermount.

“Miraculous is performing incredibly strongly, reflecting its dominant position in the TV ratings,” said Bulldog Licensing md Rob Corney.

“This growth shows no signs of stopping – we’re dealing with lots of interest from many different sectors and will be announcing more deals soon.”

Other partners include Bandai (master toy), Gosh Designs at PMS International (stationery, pocket money toys and creative play), Igloo Books (book publishing), Kokomo (dental and gift sets), Roy Lowe (socks), Maad Toys (colour-me bags and purses), Rubie’s (dress-up), Gemma International (greetings cards and gift packaging), Aykroyds/TDP (nightwear and underwear), Whitehouse Leisure (amusement plush) and Dreamtex (duvet covers, curtains, towels, cushions and more).

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