LIMA’s global report shows Western Europe has a 20% share of the licensing market.
LIMA has revealed further details from this year’s annual global survey – with the UK, Germany and France confirmed as the three largest markets in Western Europe.
The report – which had its top line results teased at Licensing Expo in May – shows that the US and Canada remain the largest global markets for licensed merchandise.
Retail sales reached $152.3 billion last year, up 5% for a 58% share of the market.
The next largest global region was Western Europe – with the UK, Germany and France as the three largest markets – where revenues totaled $52.4 billion, a 20% share.
Northern Asia, which includes China, followed with revenues of $24.5 billion, a 9% share.
Character & Entertainment continues to be the top property type, accounting for $118.3 billion in retail sales, a 45% share of market. Corporate Trademarks follow in second place with $54.6 billion in retail sales for a 21.0% share of the total.
In terms of product categories, apparel leads the way with $39.3 billion in revenue, which is 15% of total global licensed retail sales. This is followed by toys at $35.1 billion (13% share) and fashion accessories at $29.6 billion (11% share).
The survey – which was conducted by Brandar Consulting – revealed that global retail sales of licensed products and services reached $262.9 billion in 2016.
“We are pleased to provide the latest edition of LIMA’s global report, with in-depth analysis on the state of the industry that will help guide licensing professionals in making their best strategic decisions,” said LIMA president, Charles Riotto.
“We’re also delighted to note that, since the survey went global in 2015, we have seen consistent worldwide growth of sales of licensed products in virtually all geographic regions.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
