Broad Street Licensing Group – the exclusive licensing agency for Subway Restaurants – has secured a number of new partnerships to expand the reach of the brand.
The expansion into the new consumer goods categories is part of the company’s plan to give fans different ways to engage with the Subway brand.
New licensees include Bioworld Merchandising (apparel and accessories), Zuru (collectable toys), Glamlite (food-inspired make-up and accessories) and World Tech Toys (role-play).
“We are excited to welcome our new licensing partners to Subway,” commented Michele DiNello, vp meetings, events and community relations and executive director Subway Cares Foundation, Subway Restaurants. “Our newest licensees that we have selected will help to extend the Subway brand in new and exciting areas that will engage our strong fan base with products that will surprise and delight consumers of all ages.”
Broad Street will continue to add new partnerships across lifestyle and brand-inspired food and beverage categories.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
