Striker Entertainment has added independent game studio, Sonar Studios to its portfolio, and will be handling the worldwide merchandising, licensing and media adaptations behind its hit Roblox titles Dragon Adventures, Creatures of Sonaria and the in development Winds of Fortune.
Striker Entertainment will oversee multiple categories for the popular Roblox titles including toys and collectables, lifestyle products, publishing, gaming, as well as explore the adaptation of these titles into film and television series.
Founded in 2019, Sonar’s flagship games Dragon Adventures and Creatures of Sonaria have attracted tens of millions of players.
The company’s games have collectively earned 600,000,000+ unique game sessions, 2.2 million+ collective favourites, 1.5m+ community members and 628k+ combined likes.
“Striker recognised very early in the pandemic that there was an opportunity to work with the best and brightest creators and developers on the Roblox platform,” commented Russell Binder, president of Striker Entertainment. “Upon meeting Sonar, we were immediately impressed with their creativity and business acumen that Sonar has showcased since their founding in 2019.
“Sonar brings a level of sophistication to the platform by way of game/experience design and engagement. They continue to deliver proprietary experiences and intuitively understand what the Roblox community is craving and that innovates and pushes the technology keeping Sonar’s games distinctive from what else is on the platform.”
Samuel Garcia, co-founder of Sonar Studio, added: “Our audiences have been excited at the potential of a wide variety of merchandise and media that is tailored to suit their favorite games – since our inception, fans and community members have requested to expand the sectors in which our brands operate. I am so happy to announce our partnership with Striker Entertainment, and that our community will be able to experience our titles in more ways than ever before.”
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