Ambitious apparel specialist, Erve has its sights on being the go-to partner for NFT licensing apparel collections in the UK and Europe following its latest deal.
With support from BoredJobs, Erve will bring its unique apparel approach to licence Bored Apes characters and introduce Bored Apes Yacht Club NFT apparel to the global community.
MouseBelt – an ecosystem building the future of blockchain and web3 innovation, media and education – has confirmed a strategic partnership between Bored Ape Yacht Club NFT IP licensing marketplace, BoredJobs.com and Erve.
Erve will shortly be releasing a collection of Bored Ape Yacht Club daywear, nightwear, accessories, socks and underwear.
Rather than buying their own Bored Ape NFTs, the manufacturer is taking a community-first approach by offering licensing deals directly to owners in the community. The selected owners will be in good hands as Erve’s history reveals work with brands such as Disney, Marvel, Nickelodeon, Pokémon, Harry Potter, Simpsons, Sonic, NASA, Rocket League and Dragonball Z among others.
“We see the merch drops from Yuga and know there is demand for these products,” commented Patrick McLain, co-founder of Mousebelt. “Most recently, Old Navy proved there is demand for a retail-driven approach at affordable prices. So when we think about exposing the next generation of consumers to NFT culture, apparel is at the top of that conversation. Working with experienced partners such as Erve allows us to prove that model globally.”
Erve and the BoredJobs team will work closely together to select Bored Ape Yacht Club NFT owners to participate in the apparel project. While unable to disclose current deals at this date, both parties plan to announce the first collection in late August.
Nick Dierickx, licensing manager EMEA at Erve, continued: “Working with BoredJobs is the ideal way to connect with the Bored Apes NFTs and its owners. We are heavily investigating the NFT space for licensing. Working with the Bored Apes was priority number one on our list, as it’s the biggest and most famous collection to date. I think our retail landscape is ready and in desperate need of Bored Apes NFT apparel. That’s why we are thrilled to collaborate with BoredJobs.”
Nick added: “We have 37 years of licensing experience and have built a solid portfolio in character licensing, gaming, anime, and brands. We proudly say Erve is now also the go-to-partner for any NFT licensing apparel collection in the UK and Europe.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
