This ad will be closed automatically in X seconds.

Sesame Street marking 50 years in Germany

Sesame Street will be kicking off its 50th birthday celebrations in Germany this month.

Since 1973, German broadcaster NDR has been the licensee and co-producer of Sesamstraße, which was launched in the US four years earlier.

From 1973 to the present day, NDR has produced 2,931 episodes of Sesamstraße, since 2009 as a purely NDR in-house production. Sesamstraße airs on NDR television and KiKA. In addition, the content is available in the ARD Mediathek, the Sesame Street app and on YouTube.

A big birthday episode will air on KiKA on 8 January, while a family concert with the NDR Elbphilharmonie Orchestra will take place in the Great Hall of the Elbphilharmonie in Hamburg on 28 January, featuring numerous characters from Sesame Street. Works by Leroy Anderson and numerous Sesame Street songs will be played.

“In 2023, we have the pleasure of celebrating an extraordinary partnership with NDR: for 50 years, we have been bringing laughter and learning to children and their families with our beloved characters in the co-production of Sesamstraße in Germany,” commented Stefan Kastenmüller, general manager Europe at Sesame Workshop. “With NDR, Sesame Workshop has a partner at its side that is as serious as it is creative. Together we have reached generations of families in Germany with our educational content and values.

“Celebrating differences and embracing similarities, helping children feel confident and proud of who they are, that’s what Sesame Street has stood for since its creation. We sincerely thank everyone who has supported our mission with Sesamstraße over the past decades.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LA24500x500
 
It's May and that means that the entry deadline for The Licensing Awards 2024 is approaching - with a closing date of Thursday 30 May 2024....
RoyalMailPeppa500x500
 
"Getting mail in the post is an exciting and special treat for little ones, and we cannot think of a better way for families to embrace this first experience than with Peppa Pig stamps from Royal Mail."...
H&MPantone500x500
 
H&M Home has unveiled its second collection with Pantone, using two colour palettes - Zesty & Fresh and Sweet & Juicy - playing with the idea of flavour, taste and hues....
RainbowKristina500x500
 
Kristina Sundby brings over seven years of retail experience in categories including party and celebrations to the company....
RainbowBrite500x500
 
Hallmark is marking a major anniversary this year, with an extensive licensing programme in celebration of Rainbow Brite’s 40th anniversary....
StationeryAwards500x500
 
A number of licensing companies and brands have been named as finalists in the Stationery Awards 2024, which take place on the first evening of the London Stationery Show (Tuesday 14 May)....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.