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HKTDC unveils seven lifestyle products and licensing events for spring

The Hong Kong Trade Development Council will hold a series of exhibitions and conferences this spring covering various lifestyle sectors including licensing.

The seven events will run concurrently for the first time, from 19-22 April at the Hong Kong Convention and Exhibition Centre.

The events include the Hong Kong Gifts & Premium Fair; Home InStyle (formerly the Hong Kong Houseware Fair); the Hong Kong International Home Textiles and Furnishings Fair; Fashion InStyle (formerly Hong Kong Fashion Week); the Hong Kong International Printing & Packaging Fair, as well as the Hong Kong International Licensing Show and Asian Licensing Conference which will end on 21 April.

“Hong Kong is a unique creative and cultural hub where East meets West and the city always excels in creativity,” commented Sophia Chong, HKTDC deputy executive director. “The HKTDC has been committed to promoting creative and design industries, help develop Hong Kong as Asia’s city of culture and creativity. This year, the HKTDC gathers a number of large-scale exhibitions in April, covering lifestyle products and licensing to strengthen cross-industry and cross-field cooperation, creating even greater synergy to the industries.”

Sophia continued: “Since Hong Kong returned to normality, the HKTDC has organised several large-scale trade fairs and forums. Both domestic and international exhibitors and buyers showed support by attending the events physically, which is very encouraging. This time, the six major exhibitions attract over 3,800 exhibitors from 23 countries and regions, with 70% being non-local exhibitors who will participate in person. More than 20 international licensing leaders will also join the Asian Licensing Conference.”

The Hong Kong International Licensing Show will showcase more than 500 licensing projects and brands, with nine group pavilions (including the Mainland, Macao, Indonesia, Japan, Korea, Malaysia, Thailand and Taiwan) presenting unique brands from various regions.

Meanwhile, with the dedicated support of CreateHK, the DLAB Hong Kong Pavilion will showcase 45 local original intellectual properties and brands to promote the strength of homegrown design.

Over at the concurrent Asian Licensing Conference, overseas speakers will include executives from WildBrain CPLG, Licensing International and VICTOR Rackets Industrial among others.

(Pictured left to right: Hong Kong Exporters Association chairman Eric Sun; HKTDC Garment Advisory Committee chairlady Katherine Fang; Home InStyle, Home Textiles and Furnishings Fair, and Gifts & Premium Fair Organising Committee chairman Jeffrey Lam; HKTDC deputy executive director Sophia Chong; and Innovative Entrepreneur Association vice president David Leung.)

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