British-based cosmetics and skincare brand, Revolution Beauty has teamed up with Epic Games for a new limited edition make-up collection inspired by Fortnite.
Launching on 27 May, the collection will be available exclusively in-store and online at Walmart nationwide and on RevolutionBeauty.com.
The collaboration – which was brokered by IMG – marks Fortnite’s first ever activation in the health and beauty space, delivering an expansive offering of 27 products across cosmetics, skincare and more.
Inspired by the game and its characters including Peely, Supply Llama and Cuddle Team Leader, the collection aims to appeal to both the players behind the game’s 500 million+ registered accounts worldwide and Revolution Beauty’s expansive customer base, rallying them to squad up, put their game face on, and transform their look.
“We are incredibly proud and excited about the Revolution Beauty x Fortnite collaboration,” commented Sara Staniford, president of Revolution Beauty USA. “Pairing Revolution Beauty’s competitively priced and high-quality products with this globally recognised game for their first-ever beauty collaboration, we are appreciative of the opportunity to engage with this incredible gaming community that also values creative freedom and colour play.”
Of the collection’s 27 products, the Revolution Beauty x Fortnite collaboration is launching with key skus including the Revolution x Fortnite Peely Banana Mousse Mask; Revolution x Fortnite Supply Llama 9 Pan Shadow Palette; and Revolution x Fortnite Cuddle Team Leader Nail Polish among others.
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