Live gaming sponsorship deal inked and new licensing agent comes on board.
Coolabi has further bolstered its Beast Quest brand – with new developments within the European consumer products market, plus the signing of a new live gaming sponsorship deal.
With Germany being one of the top three publishing markets for the Beast Quest book series (where it is published by Loewe), Coolabi has appointed Gorian Consumer Products to build the licensing programme in Germany, Switzerland, Austria and Benelux.
Gorian Consumer Products joins MJA in France and Maurizio Distefano’s Evolution of Licensing in Italy, both of which were appointed earlier this year.
Fée Heyer, senior licensing manager at Coolabi, commented: “We are very pleased to welcome Markus and the Gorian team to the world of Beast Quest, with its strong story arch, cool Beasts, vast book series and gaming app.
“They plan to take full advantage of the game’s success and the work done to date by Loewe, which together constitute an excellent base to build from.”
In addition, Beast Quest has signed up to be one of the main sponsors of gaming event Legends of Gaming Live 2016, which takes place in London from September 10-11.
Visitors will have a chance to demo the game in a dedicated Beast Quest area, while several top YouTubers will be playing the game at the event.
The Beast Quest gaming app – produced by Coolabi and Miniclip – has 6.5 million downloads to date, while the brand’s Pop Jam UK channel hit 10,000 followers after just one month.
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